DailyObjects, founded by Pankaj Garg in 2012, has nearly doubled its revenue to cross ₹200 crore in FY26 and is targeting ₹400 crore in FY27, according to inc42.com. The company initially started as a multi-category online business but shifted focus to smartphone cases in 2014, expanding later into bags, charging products, and workspace accessories.
The brand capitalized on the rising demand for smartphone accessories in India as consumers began spending more on premium phones and sought accessories that reflected personal style. DailyObjects built its reputation around design and quality, moving away from the unorganized market dominated by inexpensive, China-sourced products. This strategic focus helped the company grow steadily over the years and nearly double its revenue year-on-year.
DailyObjects’ growth highlights the evolving Indian smartphone accessories market, which has shifted from basic protection products to lifestyle and design-oriented items. The company’s trajectory reflects broader consumer trends favoring premium and branded accessories. Its revenue growth and expansion into multiple product categories position it as a notable player in the ₹400 crore smartphone accessories segment, a market that has matured significantly since 2012.
The company is also working towards achieving EBITDA profitability as it aims for ₹400 crore revenue in FY27, marking a significant milestone in its financial and brand-building journey, according to inc42.com.