Brainbees Solutions Limited, the parent company of FirstCry, reported that its in-house logistics arm RocketBees handled over 40% of the company's online shipment volume in Q4 FY26, up from 28% a year earlier. RocketBees expanded its presence to 62 cities in Q4 FY26 from 22 cities in the previous quarter. Additionally, FirstCry's quick delivery service Qwik completed its pilot phase and expanded operations to five cities, including Bengaluru, Pune, and Hyderabad, delivering baby care products within three hours.
During the earnings call on May 26, CEO Supam Maheshwari highlighted that RocketBees is an asset-light model leveraging an in-house built tech stack. The company expects RocketBees to account for 10% of FirstCry's revenues by the end of 2026 as it continues expanding to more cities. Qwik, which delivers over 20% of online orders in select pincodes of the five cities, marks FirstCry's push into rapid delivery services for baby care products.
The shift to RocketBees handling a larger share of shipments reflects FirstCry's strategy to reduce reliance on third-party logistics partners and improve delivery efficiency. Expanding Qwik to multiple cities positions FirstCry competitively in the quick commerce segment, which is gaining traction in India’s e-commerce market. This move aligns with broader trends where retailers invest in proprietary logistics to control costs and enhance customer experience.
FirstCry aims to have RocketBees deliver 45-50% of shipments by the end of Q1 FY27, signaling accelerated growth in its logistics capabilities. The company’s focus on expanding RocketBees and Qwik underlines its commitment to strengthening its supply chain and delivery infrastructure to support increasing online order volumes.