Flipkart's Glamp Up Fest 2026, held on June 19-20 at Delhi’s Bharat Mandapam, saw over 6,000 social media creators and 100 beauty brands gather, but ended in controversy as videos of influencers scrambling for gift hampers went viral. The hampers, valued at around ₹6,000, were part of barter collaborations where creators posted content in exchange for gifts, but many attendees claimed they missed out due to stock running out before the event ended, according to inc42.com.
The two-day event, positioned as one of the largest creator gatherings, turned chaotic during the hamper distribution. Clips showed attendees pushing toward stacks of goodie bags, with some involved in verbal and physical disputes. Several creators who fulfilled their content commitments reported not receiving their promised hampers. Despite the disorder, some influencers did receive their gifts and shared positive feedback. Flipkart has not responded to queries regarding the incident, inc42.com reported.
The incident highlights challenges in managing large-scale influencer events, especially when barter deals are involved. Flipkart’s Glamp Up Fest aimed to leverage creator marketing by bringing together thousands of influencers and brands, a growing trend in ecommerce. However, the stock shortage and ensuing chaos could affect brand reputation and creator trust. Similar events by other platforms have faced logistical issues, underscoring the complexity of coordinating mass influencer collaborations, according to inc42.com.
Flipkart has yet to issue an official statement addressing the hamper shortage or the event’s chaotic scenes. The event’s conclusion on June 20 leaves questions about how the company will manage creator relations after this episode, inc42.com noted.