Vaaree, a Bengaluru-based home decor marketplace, raised ₹65 crore (approximately $6.8 million) in a Series A funding round co-led by Hero Enterprise and Cap Alpha Ventures. The startup announced the funding on August 4, 2026, aiming to expand its fulfilment network and enhance its AI-powered discovery engine, VibeCheck.
Founded in 2022 by Varun Vohra, Garima Luthra, and Pranav Arora, Vaaree operates an online platform offering over 1.5 lakh products across categories including bedding, furnishings, kitchenware, bath products, and lighting. The company plans to use the fresh capital to accelerate delivery timelines and set up additional fulfilment and quality-verification hubs in key markets to enable next-day deliveries and improve product availability. VibeCheck provides personalised product recommendations, room visualisations, and automated moodboards to help users discover home decor products based on their preferences and existing spaces, according to inc42.com.
Vaaree’s funding round follows previous investments exceeding $6 million from investors such as PeerCapital, Peak XV’s Surge, All In Capital, and Better Capital. The startup’s AI-powered approach to home decor discovery positions it among emerging players leveraging technology to personalise e-commerce experiences. The involvement of Hero Enterprise and Cap Alpha Ventures underscores growing investor interest in tech-enabled home and lifestyle marketplaces in India.
Vaaree’s cofounder Varun Vohra highlighted that VibeCheck aims to provide every Indian with access to a personal home stylist that understands their taste and makes every recommendation instantly shoppable. The company’s next steps include expanding its fulfilment infrastructure and enhancing its AI capabilities to support faster deliveries and improved quality control, as detailed by inc42.com.