Fraganote, an Indian perfume brand, is building a ₹100 crore accessible-premium fragrance business, according to inc42.com. Founded in 2023 by perfume enthusiast Garima Kakkar and her husband Arjun Anand, the New Delhi-based company aims to fill a gap in the Indian market for original, affordable fragrances beyond mass deodorants and expensive imports.
The couple launched Fraganote after identifying a lack of Indian brands offering original perfume formulations tailored to consumers seeking quality scents at reasonable prices. Their approach focuses on creating fragrances that feel global but are shaped by Indian buyers’ preferences. The brand targets a growing consumer class that values self-expression through scent and is increasingly conscious of what they apply to their skin.
Fraganote’s emergence comes as India’s consumer economy is expanding rapidly, projected to reach $4.3 trillion by 2030. The Indian perfume market alone is expected to surpass ₹37,600 crore by then, driven by younger, more deliberate buyers who view fragrance as a personal statement rather than just a gift. This trend highlights a shift toward premiumization and greater demand for locally made, original products in the beauty and grooming sector.
Looking ahead, Fraganote plans to capitalize on this growing market by continuing to develop fragrances that resonate with Indian consumers while maintaining global appeal. The founders aim to scale the brand and deepen its presence in the accessible-premium segment, aligning with the broader rise in Indian consumer spending across categories.