InMobi, the Bengaluru-based adtech company preparing for its initial public offering, is developing 15 new AI-powered advertising formats to adapt to a digital landscape increasingly influenced by artificial intelligence, according to livemint.com. The company aims to shift consumer discovery from traditional search and apps to AI-driven interfaces as part of its growth strategy.
The company’s CEO and co-founder, Abhay Singhal, highlighted that AI will play a central role in how consumers find and engage with content online. InMobi is building these AI-focused products to meet evolving user behaviors and advertiser needs. This initiative is part of the firm’s broader effort to innovate its advertising offerings ahead of its planned public listing.
This move by InMobi reflects broader trends in the adtech sector, where AI is increasingly integrated into advertising strategies to improve targeting and consumer engagement. The company’s push into AI-powered ads aligns with global shifts towards AI interfaces, positioning it alongside other tech firms leveraging AI to transform digital marketing.
InMobi’s development of 15 AI-driven ad formats comes as the company prepares for its IPO, signaling a strategic bet on AI’s role in shaping future advertising. The company’s public listing is anticipated to provide further capital to accelerate these innovations, with the IPO timeline expected to unfold in the near term, as reported by livemint.com.