Online astrology startup InstaAstro raised $12 million in a Series A funding round led by Singularity AMC and Artha Venture Fund, the company announced. The capital will be used to expand regional and international markets, enhance pooja seva offerings, and develop AI-led products. Founded in 2021 by Nitin Verma, InstaAstro connects users with experts in astrology, tarot, numerology, and related fields, serving 12 million registered users globally, according to inc42.com.
The funding round included participation from founder Nitin Verma and Artha managing partner Anirudh Damani in their personal capacities. InstaAstro plans to use a significant portion of the fresh capital to introduce AI features such as sentiment analysis to enable more contextual consultations and to expand multilingual support. The startup currently has over 5,000 verified experts across 183 countries and offers live consultations, pooja services, astrology courses, and related products.
InstaAstro’s growth reflects the increasing shift of astrology and religious services to digital platforms, especially in Tier II and III cities where user growth is accelerating. International markets, primarily driven by the Indian diaspora, contribute about 25% of the company’s revenue. The startup’s previous funding includes a ₹3.2 crore seed round led by Artha Venture Fund in 2021 and a ₹18.5 crore round, underscoring investor confidence in the online astrology sector.
InstaAstro’s expansion plans include strengthening its product business and scaling its offerings across languages and geographies. The company’s 12 million registered users and presence in 183 countries position it as a significant player in the online astrology market, as reported by inc42.com.