Let’s Try, a premium healthy snack brand founded in 2021, has tripled its revenue to surpass ₹200 crore within its first year of operations, according to inc42.com. The company’s rapid growth is notable in India’s highly competitive snacking market, where new entrants often struggle to gain shelf space and consumer trust.
The brand’s success stems from cofounder and CEO Nitin Kalra’s deep experience in the FMCG sector, having worked with ITC and PepsiCo for nearly 14 years. Leveraging this background, Let’s Try focused on strong product-market fit, continuous product iteration, and disciplined execution rather than heavy marketing spends. This approach helped the company build consumer loyalty and repeat purchases, enabling it to compete with established FMCG giants.
India’s snacking segment is dominated by legacy brands, and new-age direct-to-consumer players often find it difficult to sustain growth due to high distribution costs and consumer preferences for familiar products. Let’s Try’s ability to cross ₹200 crore in revenue within a year is a rare achievement that highlights the potential for smaller, well-managed brands to carve out profitable niches in this challenging market.
Let’s Try’s journey underscores how a clear understanding of consumer demand combined with operational discipline can deliver rapid growth. The company’s ₹200 crore revenue milestone was reported in June 2026, marking it as one of the fastest-growing brands in India’s healthy snacks category.