Life360 has introduced new $8 scannable pet tags designed to enhance pet tracking, launching this week. The tags come with a feature called Zoomie Alerts, which notify owners when their pets exhibit sudden bursts of energy or unusual activity, improving real-time monitoring for pet safety, according to techcrunch.com.
The new pet tags work by integrating with Life360’s existing tracking app, allowing users to scan the tag to access pet information quickly. Zoomie Alerts use motion sensors to detect rapid movements and send instant notifications to owners. The company aims to offer a more interactive and responsive pet tracking experience beyond location tracking alone, techcrunch.com reports.
This expansion into pet tracking builds on Life360’s core family location services, tapping into the growing pet tech market. Comparable products from companies like Whistle and Fi Labs focus on GPS tracking but lack the behavioral alert features Life360 now offers. The $8 price point positions the tags as an affordable option for pet owners seeking enhanced safety and engagement features, according to techcrunch.com.
Life360’s new pet tags are available for purchase starting today through its app and website. The company also announced plans to integrate additional pet health monitoring features later this year, aiming to broaden its footprint in the pet technology sector, techcrunch.com states.