Nykaa aims to grow its quick commerce platform, Nykaa Now, from 13 cities to over 25 cities by FY27, the company announced at its 14th Annual General Meeting. Currently operating in 13 cities, Nykaa Now had a presence in only three cities in Q1 FY26. The platform promises delivery within 30 to 60 minutes, differentiating itself from competitors who typically offer 10-minute delivery models, according to medianama.com.
Nykaa founder and chairman Falguni Nayar highlighted the company’s ambition to deliver 90% of orders across 19,000 pin codes either the same day or the next day by FY30. CEO of beauty e-commerce at Nykaa, Anchit Nayar, explained that Nykaa Now targets customers making last-minute, unplanned purchases who previously turned to other platforms due to Nykaa’s lack of quick delivery options. The platform’s wider product assortment, featuring over 1,000 beauty and personal care brands, strengthens its position in the quick commerce segment, as stated during the Q1 FY27 earnings call.
Nykaa Now’s expansion reflects the growing demand for quick commerce in the beauty and personal care sector, where frequency of purchases is increasing among engaged customers. Unlike many quick commerce players focusing on ultra-fast 10-minute deliveries, Nykaa prioritizes a broader product range and delivery within an hour. This strategy aims to capture customers seeking convenience without compromising on product variety, setting Nykaa apart in a competitive market that includes other rapid delivery platforms.
Nykaa’s plan to expand Nykaa Now to over 25 cities by FY27 and achieve same-day or next-day delivery across 19,000 pin codes by FY30 marks a significant scaling of its quick commerce operations. The company’s focus on wider assortment and delivery speed will be key metrics to watch in upcoming quarterly reports.
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