POP has partnered with LazyPay to introduce POPchop, a new 'pay in instalments' feature that allows users to split their payments into manageable parts. The feature was launched recently and is designed to enhance payment flexibility for POP users, according to livemint.com.
The collaboration between POP and LazyPay enables customers to opt for instalment payments at checkout, making purchases more affordable by spreading the cost over time. The feature targets users who prefer to manage their expenses without immediate full payment. POPchop integrates seamlessly into the existing payment process, providing a smooth user experience as detailed by livemint.com.
This move aligns with a growing trend among fintech and e-commerce platforms to offer flexible payment options, which have gained traction in India’s expanding digital economy. Similar pay-later and instalment services have been adopted by other players to boost customer retention and increase transaction volumes. POPchop’s launch reflects the competitive landscape where consumer convenience is a key differentiator, as reported by livemint.com.
The POPchop feature is currently available to select users who meet eligibility criteria set by LazyPay and POP. The companies have not disclosed specific user numbers or financial targets but emphasized that the feature aims to support responsible spending. The rollout marks a notable step in POP’s payment offerings, with further updates expected as adoption grows, according to livemint.com.