Wealth management startup CREST has raised $3.1 million (₹29.3 crore) in a pre-seed funding round led by Atrium Ventures, BEENEXT, DeVC, Sparrow, Shastra VC, Warmup Ventures, and 91ventures, the company announced. The Mumbai-based startup, founded in 2025 by Zuhaib Khan and Girish Singhi, aims to serve high-net-worth individuals and family businesses with its fractional family office model.
The funding round also included participation from over 40 angel investors, such as Amit Ranjan of SlideShare, Chirag Taneja of GoKwik, Revant Bhate of Mosaic Wellness, and Shantanu Deshpande of Bombay Shaving Company. CREST plans to use the capital to enhance its technology platform, expand its family office and investment teams, strengthen regulatory and compliance capabilities, and build asset management offerings across global and Indian public markets and real estate, according to inc42.com.
CREST targets India’s top 0.01% of wealth holders, focusing on founders, business owners, and value creators in Asia. The startup operates as an invite- and referral-only advisory platform, providing chief investment officer, chief financial officer, and chief operating officer functionalities to its clients. This approach positions CREST within a niche segment of wealth management, differentiating it from traditional family offices and asset managers.
CREST’s founders include Zuhaib Khan, former VP at LEAP India, and Girish Singhi, ex-co-chief investment officer at Welspun One. The startup’s launch and funding round mark a significant step in expanding fractional family office services in India’s wealth management sector.