Packaged food and beverage company Wingreens has acquired pesticide-free food brand Safe Harvest in a 100% share-swap deal 1. The transaction coincides with Wingreens' successful ₹120 crore Series D fundraise, led by investor Ashish Kacholia and including participation from Alchemy Fund 1.
The acquisition expands Wingreens' portfolio to three core brands: Wingreens Farms, Raw Pressery, and Safe Harvest 1. The company describes the move as a step toward building one of India's most trusted integrated food and beverage platforms, centered on health, transparency, and sustainable sourcing 1.
Safe Harvest brings significant scale in the clean-label and pesticide-free segment, working with over 100,000 farmers—largely women—organized through Self Help Groups (SHGs) and Farmer Producer Organisations (FPOs) 1. The brand is known for its batch-wise pesticide testing system across cereals, grains, millets, pulses, flours, spices, oils, honey, and natural sweeteners 1.
For Wingreens, the acquisition strengthens its position in the fast-growing clean food category while deepening farm-level linkages—a theme central to the company's origins 1.
Wingreens' previous major funding round came in November 2021, when it raised ₹124 crore (approximately $17 million) in an equity round led by Investcorp 1. The company has pursued a strategy of building through brand development and selective acquisitions, positioning itself as a multi-category better-for-you food platform 1.