Firi, a quick commerce startup focused on beauty and personal care products, has raised $3 million in a funding round led by 360 One Asset. The investment was announced recently and aims to accelerate Firi's growth in the fast-evolving quick commerce sector, according to economictimes.indiatimes.com.
The funding round saw participation from 360 One Asset as the lead investor, with Firi planning to deploy the capital to expand its product offerings and enhance its delivery infrastructure. The startup operates in the quick commerce space, which emphasizes rapid delivery of consumer goods, particularly in the beauty and personal care segment.
This funding round highlights the growing investor interest in quick commerce startups in India, a sector that has seen increased activity amid rising consumer demand for fast and convenient delivery of essential and lifestyle products. Comparable deals in this space have attracted significant capital as companies seek to capture market share in urban centers.
Firi's $3 million raise follows a trend of increased funding in quick commerce, with the company set to use the proceeds to scale operations and improve customer experience. The next key milestone will be Firi's expansion into additional cities, which the company has identified as a priority for the coming months, according to economictimes.indiatimes.com.