Peep Beauty, a direct-to-consumer beauty brand co-founded by actor Triptii Dimri, secured ₹12 crore in a pre-seed funding round, announced on September 13. The round attracted backing from founders of Unacademy, Astrotalk, and Noise, highlighting strong investor interest in the startup's growth potential, according to livemint.com.
The funding round was led by prominent founders from the Indian startup ecosystem, including those behind Unacademy, Astrotalk, and Noise. Triptii Dimri, known for her role in Animal, joined Peep Beauty not only as a co-founder but also as an investor, contributing to the brand's creative direction and storytelling efforts. The involvement of these founders signals confidence in Peep Beauty's market positioning and future trajectory, livemint.com reported.
This pre-seed round places Peep Beauty among emerging D2C beauty startups attracting significant early-stage capital in India. The participation of founders from established startups reflects a growing trend of cross-sector investments within the Indian startup landscape. Peep Beauty aims to leverage this capital to expand its product offerings and strengthen its brand presence in the competitive beauty market, as detailed by livemint.com.
Peep Beauty's funding announcement on September 13 marks a critical milestone in its early development, with ₹12 crore raised to support its expansion. Triptii Dimri's dual role as co-founder and investor underscores the brand's focus on creative storytelling as a growth lever, according to livemint.com.