Marico has acquired an additional 24.09% stake in plant-based nutrition and personal care brand Plix for ₹1,012.03 crore in an all-cash deal, raising its total holding to 84.09%. The transaction is part of an agreement to acquire a total 38.18% stake from Plix’s founders and other shareholders, with a further 14.09% stake planned for acquisition by July 2027, according to inc42.com.
The deal follows Marico’s earlier investments in Plix, including a 37.75% stake purchase for ₹369.01 crore in July 2023 and an additional 25.25% stake acquired by May 2025. The upcoming tranche in July 2027 will involve a base payment of up to ₹592 crore plus milestone-linked payments. Plix Life, founded in 2020 by Satiya and Zaveri, operates as a Mumbai-based direct-to-consumer startup offering plant-based nutrition products such as workout supplements, ingestible sunscreens, hair growth serums, and skincare products, inc42.com reported.
This acquisition aligns with Marico’s strategy to expand into high-growth consumer segments beyond its traditional portfolio. Plix’s parent company, Satiya Nutraceuticals, saw its consolidated revenue nearly double to ₹864.31 crore in FY26 from ₹432.84 crore in FY25. The deal also reflects growing investor interest in plant-based nutrition and wellness categories, with Plix’s cap table including investors like Guild Capital and RPSG Ventures, per inc42.com.
Marico’s phased acquisition plan will conclude by July 2027, with the company set to complete the buyout by then. The latest ₹1,012.03 crore investment marks a significant step in Marico’s expansion into value-added foods and personal care, broadening its market presence in the wellness sector, according to inc42.com.