George Brasher, senior vice president and managing director for North America at $27 billion tech giant HP, challenged the stereotype that Gen Z workers lack interpersonal skills. Speaking to Fortune, Brasher said his team’s Gen Z members excel at listening, building trust, and understanding customer needs. HP employs around 55,000 people worldwide and sees its youngest employees as key drivers of innovation and inclusion.
Brasher emphasized that Gen Z’s digital upbringing equips them with strong AI and technology skills, which enhance their job performance and work-life balance. He noted that these employees bring a fresh approach to collaboration and community building, countering complaints from some managers about traditional office etiquette. According to Brasher, the generation’s ability to connect and communicate effectively is a significant asset to HP’s business success.
The comments come amid ongoing debates about Gen Z’s role in the workforce, with some critics labeling them as less adaptable or less committed. HP’s perspective highlights a contrasting view that Gen Z’s tech-savviness and relational skills contribute positively to workplace culture and productivity. This aligns with broader trends of digital-first collaboration and increased AI adoption among younger employees in the tech sector.
HP’s recognition of Gen Z’s strengths underscores the company’s focus on fostering an interconnected and inclusive work environment. Brasher’s remarks were published on August 16, 2026, in Fortune, reflecting HP’s ongoing efforts to leverage generational diversity for business growth.