HP Senior Vice President and Managing Director George Brasher described Generation Z as ‘AI native’ in an interview with Fortune published on August 17, 2026. Brasher highlighted Gen Z’s familiarity with artificial intelligence and technology, which he said gives them an advantage in understanding customer needs and building trust. He emphasized their ability to listen and foster relationships as key strengths within his team at HP, reflecting a shift in workplace dynamics influenced by younger generations.
Brasher explained that many Gen Z employees in his team demonstrate a digital-first mindset that supports innovation and collaboration. He noted that despite stereotypes labeling Gen Z as lazy, their close relationship with AI tools enhances their productivity and engagement at work. This connection to technology allows them to approach tasks with a fresh perspective, improving how they interact with customers and colleagues alike. The comments were part of a broader discussion on how younger generations are reshaping corporate culture through their tech fluency.
The recognition of Gen Z as ‘AI native’ aligns with wider trends in the global workforce, where digital skills are increasingly critical. Companies like HP are adapting to this shift by leveraging the strengths of younger employees who integrate AI seamlessly into their workflows. This contrasts with previous generations, positioning Gen Z as pivotal to driving innovation and customer-centric approaches in technology firms. Brasher’s remarks underscore the growing importance of AI literacy in talent development and organizational success.
George Brasher’s interview was published by livemint.com on August 17, 2026, providing direct insight into HP’s perspective on generational change and technology adoption within the company.