The Delhi High Court on Friday stayed the Food Safety and Standards Authority of India’s (FSSAI) order that barred Dabur India from marketing products with claims such as “100% Pure,” “100% Natural,” and “100% Purity Guaranteed.” The court’s decision came after Dabur challenged the FSSAI’s order issued on August 3, which covered products including honey, ghee, sesame oil, coconut water, and coconut milk, according to livemint.com.
Justice Amit Mahajan, presiding over the case, noted that the FSSAI should not have imposed the prohibitory order without first providing Dabur an opportunity to present its case. The court issued a notice on Dabur’s petition and stayed the enforcement of the FSSAI’s directive, allowing the company to continue selling the products with the disputed claims while the matter is heard further, as reported by livemint.com.
The FSSAI’s order had significant implications for Dabur, a leading consumer goods company, as it directly impacted the marketing of several key products. The regulator’s move was part of a broader crackdown on misleading claims in the food and beverage sector. This legal development highlights the ongoing tensions between regulatory authorities and companies over product labeling standards in India’s fast-moving consumer goods market, according to livemint.com.
The Delhi High Court’s stay on the FSSAI order provides temporary relief to Dabur, allowing it to continue using the contested claims on its products while the legal process unfolds. The next hearing date has not been disclosed, but the court’s decision marks a critical juncture in the dispute over regulatory oversight and marketing practices in the food industry, as detailed by livemint.com.