Magicpin has announced plans to scale its AI assistant Vera and aims to onboard over 10 lakh merchants by 2026, the company’s CEO stated. The AI assistant is designed to enhance merchant engagement and streamline operations across Magicpin’s platform, which serves a large network of local businesses in India.
The scaling of Vera involves integrating advanced AI capabilities to assist merchants with personalized recommendations, inventory management, and customer interaction. The CEO highlighted that this initiative is part of Magicpin’s broader strategy to deepen its presence in the local commerce segment and support merchants in digitizing their operations effectively.
This move comes amid growing adoption of AI tools in India’s retail and local commerce sectors, where digital transformation is accelerating. Magicpin’s focus on AI-driven merchant support positions it alongside other tech companies leveraging artificial intelligence to improve small business efficiency and customer experience. The target of reaching 10 lakh merchants reflects the company’s ambition to expand its footprint significantly in a competitive market.
Magicpin’s CEO confirmed that the company is on track to meet its 2026 goal, with ongoing enhancements to Vera’s AI functionalities and merchant onboarding processes. The company’s progress will be closely watched as it scales its AI assistant to support a vast merchant base across India.