Ola Electric unveiled new products under its Shakti portfolio, signaling a move beyond its core electric scooter business. The announcement was made this week as the company showcased its expanded range of electric vehicles and related offerings. This marks a strategic shift for Ola Electric as it diversifies its product lineup to capture broader market segments, according to economictimes.indiatimes.com.
The new Shakti portfolio includes a variety of electric vehicles and accessories designed to complement Ola Electric's existing scooter range. The company detailed its plans during a product launch event, emphasizing innovation and sustainability. Ola Electric’s leadership highlighted the importance of expanding their ecosystem to meet growing consumer demand for electric mobility solutions beyond two-wheelers, the report said.
This expansion reflects the increasing competition in India’s electric vehicle market, where players are broadening their product offerings to capture more customers. Ola Electric’s move aligns with trends seen in other EV manufacturers who are diversifying to include electric three-wheelers, bicycles, and other mobility products. The company aims to leverage its brand and technology to strengthen its position against rivals in the fast-evolving EV sector, economictimes.indiatimes.com added.
Ola Electric’s new product portfolio under the Shakti brand is expected to roll out in phases, with initial launches planned in key Indian cities. The company has not disclosed exact timelines but confirmed that the expanded offerings will be available within the current fiscal year, according to the economic times report.