SaaStr addressed the issue of co-founders threatening to quit unless granted more equity in a recent advisory post. The platform highlighted that founder equity splits often feel unfair over time as roles and contributions evolve. The average equity ratio in B2B startups is about 2:1, but changes in founder strength can shift perceptions of fairness, according to saastr.com.
The advisory suggests that this stage is the last opportunity to resolve equity disputes before relationships break down. SaaStr recommends offering an additional fair equity grant that vests over five or more years to retain the co-founder. This approach allows for adjustment while ensuring continued commitment. If the co-founder resists vesting terms, it signals a lack of long-term engagement, indicating it may be time to part ways.
The guidance underscores that startups are positive-sum ventures where even a small percentage of a successful company can be highly valuable. Equity disagreements often lead to one founder quitting or reducing effort, which can harm the startup. SaaStr’s advice aligns with broader industry practices emphasizing fairness and vesting to maintain co-founder motivation and protect the company’s future.
SaaStr’s post also links to related resources, including a commitment test for co-founders, providing founders with practical tools to navigate equity challenges. The platform’s insights serve as a resource for early-stage startups facing common but critical equity allocation issues.