Payments infrastructure startup Primer has raised $100 million in a Series C funding round led by Sofina, with participation from Peak XV Partners and existing investors including Accel, Tencent, ICONIQ Capital, Balderton Capital, and Speedinvest, according to yourstory.com. The company aims to leverage artificial intelligence to transform how enterprises manage payments and financial operations.
The funding round reflects strong investor confidence in Primer’s vision to integrate AI deeply into payment systems. Sofina led the round, joined by both new and returning investors, signaling continued support for Primer’s growth trajectory. The startup plans to use the fresh capital to expand its AI-driven payment infrastructure capabilities and scale its operations to meet rising enterprise demand.
This investment highlights the growing importance of AI in the fintech sector, especially in payments infrastructure. As businesses increasingly adopt AI to optimize financial workflows, startups like Primer are positioned to capitalize on this trend. The round also underscores the broader market shift toward AI-powered financial technologies, which are attracting significant venture capital interest globally.
Primer’s next steps include deploying the new funds to enhance its AI-based payment solutions and expand its customer base. Observers will be watching how effectively the company can scale its technology and operations to capture a larger share of the enterprise payments market in the coming months (yourstory.com).