Payments infrastructure startup Primer has raised $100 million in a Series C funding round led by Sofina, aiming to build AI infrastructure for global payments, according to yourstory.com. The company plans to use the capital to accelerate development of AI-powered payment products and expand aggressively in the US market.
The funding round also included participation from Peak XV Partners and existing investors such as Accel, Tencent, ICONIQ Capital, Balderton Capital, and Speedinvest. Founded in 2020 by former PayPal and Braintree executives, Primer offers a unified infrastructure layer for enterprise payments. It helps merchants consolidate fragmented payment processors, fraud tools, and acquiring systems into a single platform. The company’s platform captures over 400 data points per transaction and manages more than 95% of customer payment volume on average.
This investment comes amid growing enterprise interest in applying AI to finance and payments workflows, a sector currently challenged by fragmented transaction data across multiple systems. Primer’s CEO Gabriel Le Roux highlighted that AI’s effectiveness depends on the quality of data it processes, and fragmented data leads to poor decision-making. Primer’s consolidated data approach aims to overcome this limitation, positioning it strongly in the evolving payments infrastructure market.
With this new funding, Primer intends to accelerate product development and expand its presence in the US, which it expects to contribute over a third of its revenue by 2028. The company’s next milestones will likely focus on scaling its AI-powered platform and capturing a larger share of the global payments market.