MakeMyTrip Group introduced Myra 2.0 during its Q1 FY27 earnings call, an AI assistant that completes travel bookings end-to-end through chat, including agentic payments. The upgraded assistant supports text and voice chat across eight Indian languages and handled over 8 million conversations in the quarter, with more than 45% of usage from Tier 2 and smaller cities, according to medianama.com.
Rajesh Magow, MakeMyTrip Group Co-founder and CEO, explained that Myra 2.0 enables customers to search, compare, ask contextual questions, upload documents, and finalize bookings within a single conversational interface. The company distinguishes between Myra’s role inside the existing booking funnel, which is scaling and improving conversion rates, and the new end-to-end version that has just begun gaining traction, growing from 25,000 conversations daily to millions.
The launch of Myra 2.0 marks a shift in MakeMyTrip’s AI strategy from assisting with bookings to fully automating the process, reflecting the broader industry trend of embedding AI across travel discovery, planning, payments, and loyalty. This move comes as the company prioritizes market share over profitability amid a shrinking air ticketing segment, positioning Myra 2.0 as a key tool to capture demand from smaller cities and diverse language speakers.
Myra 2.0’s adoption during Q1 FY27, with over 8 million conversations and significant engagement from non-metro users, highlights MakeMyTrip’s focus on AI-driven growth. The company’s next earnings report will reveal how this AI integration impacts overall booking volumes and revenue, as the end-to-end AI assistant scales beyond its initial launch phase.