Virat Kohli-backed direct-to-consumer fashion brand WROGN reported a 17.1% increase in net loss to ₹88.4 crore in fiscal year 2026, up from ₹75.5 crore in FY25, according to inc42.com. Despite the rising losses, the brand’s operating revenue grew 9% to ₹243.9 crore from ₹223.2 crore in the previous fiscal year, with total income including other sources reaching ₹254 crore.
The startup, part of Aditya Birla Group’s TMRW portfolio, improved its EBITDA loss by 34%, narrowing it to ₹38 crore from ₹54 crore, which resulted in an 8.5-point margin gain. WROGN attributed the revenue growth to a revamp in store identity, operations, and improvements in sourcing and supply chain. The brand opened FY27 strongly, targeting ₹600 crore in gross merchandise value (GMV) after a 40% year-on-year increase in Q1 GMV to ₹125 crore.
WROGN’s owned channels, including direct-to-consumer sales and exclusive brand outlets (EBOs), expanded 120% year-on-year in the June quarter. The brand plans to focus on these channels in FY27, aiming to open over 100 EBOs by March 2027 to enhance customer experience and channel economics. While denim and shirts remain core categories, WROGN has diversified into new segments like WROGN Active and Footwear, which already generate ₹60 crore in annual recurring revenue and are scaling rapidly.
The company’s strategic focus on owned channels and category expansion reflects its efforts to strengthen market position. WROGN’s Q1 GMV of ₹125 crore and the target of ₹600 crore GMV for FY27 highlight its growth ambitions within the competitive youth fashion segment.