Style Union, a fast-fashion retailer operated by Nexon Omniverse and founded by Rakesh and Ekta Biyani, is aiming to raise ₹800 crore in a funding round. Launched in 2022, the company has expanded to over 170 stores across India, including Hyderabad and Bengaluru. The potential round could value the company at more than ₹7,000 crore, according to livemint.com.
The funding effort comes as Style Union targets growth in the value retail segment by making everyday fashion affordable for men, women, and children. Since its inception, the company has steadily increased its footprint, leveraging a model focused on accessible fast fashion. The founders have positioned the brand to capitalize on rising consumer demand in tier-2 and tier-3 cities, with the capital raise expected to support further expansion and inventory scaling, livemint.com reported.
The value retail market in India is expanding rapidly, driven by increasing disposable incomes and a shift towards affordable fashion. Style Union’s fundraising round aligns with broader trends where fast-fashion brands are attracting significant investment to capture this growing segment. The company’s valuation above ₹7,000 crore places it among notable players in the sector, reflecting investor confidence in its business model and growth trajectory, per livemint.com.
Style Union’s next steps include deploying the raised capital to open additional outlets and enhance supply chain capabilities. The company’s growth over four years to 170 stores underscores its rapid scaling in the competitive retail space. The ₹800 crore fundraising round, if successful, will mark a key milestone in the company’s expansion strategy, livemint.com confirmed.