Zee Entertainment Enterprises Ltd has filed separate copyright infringement lawsuits against Blinkit and Nykaa, accusing both companies of using songs from its catalogue without permission in social media marketing campaigns. The legal actions were reported on August 9, 2026, highlighting concerns over unauthorized use of copyrighted content in brand promotions.
The lawsuits claim that Blinkit and Nykaa incorporated Zee’s copyrighted songs into their advertisements on social media platforms without obtaining licenses. Zee alleges these actions violate intellectual property rights and undermine the value of its music catalogue. The cases are among the first high-profile disputes in India addressing the use of copyrighted music in digital marketing, signaling a stricter enforcement approach by content owners.
These lawsuits come amid growing scrutiny of how brands leverage copyrighted material such as songs, memes, and other creative content in online advertising. The outcomes could set important legal precedents for companies using third-party content in their campaigns. Similar disputes globally have led to increased licensing agreements and clearer guidelines on digital content use, affecting marketing strategies across sectors.
Zee’s legal filings against Blinkit and Nykaa were made public on August 9, 2026, according to livemint.com. The cases are expected to influence how brands approach copyright compliance in social media marketing in India.