The Tamil Nadu government has authorized Matrimony.com to use Aadhaar authentication for user verification on its platform, according to a notification issued on August 28, 2026, and published in the Government Gazette on September 16, 2026. This move allows voluntary Aadhaar-based verification to enhance trust and prevent fraud in matrimonial services, marking a significant regulatory approval for the company in the state.
The notification from the Social Welfare and Women Empowerment Department permits Matrimony.com to perform Aadhaar authentication using Yes/No and/or eKYC methods for users accessing its platform. The Ministry of Electronics and Information Technology (MeitY), after consulting the Unique Identification Authority of India (UIDAI), granted permission for the use of Aadhaar numbers during authentication. Matrimony.com, operating under Bharat Matrimony, became the first private sector company in Tamil Nadu to receive this approval, as announced by the company on May 25, 2026.
This authorization aims to tackle impersonation and matrimony-related fraud by providing a verified user indicator on profiles, which is expected to increase user confidence and security. The move follows earlier government concerns about fraud in matrimonial services, with the Women and Child Development ministry having suggested the use of Aadhaar for verification as early as 2014. The approval sets a precedent for integrating government-backed identity verification in private matchmaking services within Tamil Nadu.
The notification was officially published in the Tamil Nadu Government Gazette on September 16, 2026, and represents a collaboration between state authorities, MeitY, and UIDAI to enhance digital trust in matrimonial platforms, with Matrimony.com leading this initiative in the private sector.