Indian ecommerce platforms are increasingly using artificial intelligence to attract and retain sellers amid rising customer acquisition costs and intense competition. Amazon India, Meesho, and Flipkart have launched AI-powered tools that automate catalogue management, demand forecasting, pricing, and seller onboarding. These initiatives aim to improve seller efficiency and platform revenues, according to inc42.com.
Amazon India introduced an AI assistant enabling sellers to manage onboarding, catalogue creation, inventory, business insights, and international expansion using plain English or Hinglish. Meesho’s AI system handles up to 300,000 seller calls daily, supporting onboarding, catalogue creation, and sales event participation. Flipkart operates an AI-ready commerce platform that aids retailers with demand forecasting, pricing intelligence, and trend analysis, inc42.com reported.
The adoption of AI tools in ecommerce reflects a strategic shift as marketplaces seek growth levers beyond customer acquisition. By enhancing catalogue quality, product discovery, pricing, and fulfilment decisions, these platforms aim to increase seller efficiency and overall revenues. However, sellers caution that AI should remain a supportive tool, as brand identity, customer empathy, and product quality cannot be fully captured by technology alone, inc42.com noted.
Meesho’s AI system managing 300,000 seller calls daily highlights the scale of AI integration in Indian ecommerce. Amazon India and Flipkart continue to expand their AI capabilities to support sellers, signaling a broader trend of AI adoption in the sector, inc42.com detailed.