Hyundai Motor and TVS Motor have launched a pilot of their electric vehicle ride-hailing app, Blue Move, in the Delhi NCR region. The pilot features electric three-wheelers jointly developed by the two companies and operates within an 8 to 10 km radius of Hyundai Motor India's Gurugram headquarters. The initiative is currently at an early stage, with select consumers and Hyundai employees participating in the trial, according to inc42.com.
The Blue Move pilot is part of a mobility partnership announced earlier this year between Hyundai Motor Company and TVS Motor Company. Hyundai developed the Blue Move app, while TVS manufactures the electric three-wheelers used in the service. The pilot rides are currently free for users and aim to test both the operational feasibility of the platform and vehicle performance before any commercial launch. The vehicles include features such as fully air-conditioned passenger cabins and touchscreen infotainment systems, inc42.com reported.
This pilot marks Hyundai and TVS's entry into the Indian electric ride-hailing market, following VinFast's recent launch in the sector. The collaboration leverages Hyundai's software capabilities and TVS's manufacturing expertise to explore sustainable urban mobility solutions. The pilot's outcome could influence the companies' strategies in India's growing EV ride-hailing space, which is seeing increased interest from global and domestic players, inc42.com noted.
The pilot remains in a testing phase with no confirmed timelines for wider rollout. A source told inc42.com that it is too early to predict the project's future, emphasizing the experimental nature of the initiative. Hyundai Motor India and TVS Motor Company have not yet provided official comments on the pilot.